401(k)²
Blowing Doors Wide Open
401(k)², a small company that specializes full-time in 401k plan development, was finding it difficult to differentiate and gain new clients. Our Objective: Make waves with their modest direct mail budget.
Keep Your Investments Alive
We developed a direct mail piece that featured a live fish inside a box adorned with messaging. The concept? “If someone’s not watching over your 401k, it won’t thrive either.” Considering our precious live cargo, all pieces were delivered fresh via courier.
The Results
Within weeks, 401(k)² had secured a $10M account and was in discussions with a number of large companies to manage their 401k accounts, ranging in size from $500k to $20M.