Giving Adland Exactly What It Wants to Hear
LRXD (now Common Good) has a mission of “health and happiness” and we wanted to bring that to the rest of the agency world during the holiday season. Advertising professionals are a notoriously stressed out breed, so we created a video that could help everyone relax — our gift to our cohorts in the trenches. Since many campaigns during the year were filled with brands taking a stab at the popular ASMR phenomenon, we felt it was a fitting way to wrap up the year.
