Face It Together
Getting People Well the Right Way
What makes getting over addiction so seemingly impossible? One word: sobriety. It’s the only metric anyone places any value on. Which would be fine if it was the actual cause of addiction. It’s not. Our Objective: Show how Face It TOGETHER addresses the root causes of addiction — rather than just the symptoms — raising awareness and driving people to their support center for help.
There’s More to Recovery Than Sobriety
Along with hard-hitting dashboard confessionals, accompanying spots used vintage neon signs to trigger an emotional response and quickly alert people to Face It TOGETHER’s addiction service offerings. Messaging targeted both those with the disease, as well as their loved ones who can also benefit from coaching.
Something Jarring to Open the Door
Face It TOGETHER’s unique perspective on addiction recovery deserved a brochure that was equally memorable and distinct from competitors.
Campaign Coverage in Adweek
Read Adweek’s coverage of the campaign here.
