First Western Trust
Exposing the Truth
A lot of retirement plan providers bury their fees inside 401k plans. It’s a hidden secret they don’t want you to uncover. Our Objective: Reveal this sneaky practice to business owners and offer First Western’s services as a more honest alternative.
Shining a Light on Hidden Fees
Upon first interaction, the direct mail piece we created features only four visible words: “Turn on the light.” Shining the black light included with the piece on the page reveals the rest of the once-invisible text — and exposes the whole story about this all-too-common hidden practice, as well as the answer to avoiding it: by partnering with First Western.
