Hubert’s Lemonade
Matching the Magic of Lemonade
The point of lemonade — a simple concoction of lemon, water, sugar and sunshine — is to bring smiles to the faces of those who drink it. Fittingly, with just one sip, Hubert’s Lemonade causes unexpected joy. Our Objective: Infuse joy in a completely unique way into the brand’s website.
Uncap Some Joy
Designed as an interactive funhouse, the site used facial recognition to detect joyful expressions through visitors’ webcams. Users can smile, raise their eyebrows and open their mouths wide to unlock “hidden joy” and earn points to enter a monthly sweepstakes at Hubert’s Stand. It was the first and only website of its kind.
Show Us Some Joy, We’ll Show It To You
Different combinations of facial gestures triggered interesting, new experiences throughout the site.
They Drank It In
In just the first month, the site totaled 5,000+ new sessions, a 2800% increase in daily visits and 6,000 joyous experiences throughout 63 countries. Fun wins!
