Nature’s Sunshine
Championing the Healing Power of Earth
As the first company to put healing herbs into capsules, Nature’s Sunshine has spent more than 50 years traveling the Earth in search of the most powerful ingredients. They’ve also spent 50 years relying on practitioners to sell their products for them. Our Objective: Meaningfully evolve Nature’s Sunshine into a direct-to-consumer brand and differentiate them from the sea of sameness in the supplement category by providing more than just purity claims, but the promise of feeling your best.
Be a Force of Nature
The purity and potency Nature’s Sunshine’s products deliver are unrivaled and do truly powerful things for your health. To demonstrate that, we created an integrated campaign that introduced the world to Nature’s Sunshine and what it means to harness the restorative powers of nature. Epic imagery was framed inside the recognizable silhouette of the Nature’s Sunshine supplement bottle, urging potential customers to think not just about what the supplements in that bottle could do for their bodies, but what their bodies could, in turn, help them accomplish.
The Results
With carefully crafted work and precise media execution, advertising helped drive record-setting revenue for the 50-year-old company. Additionally, Nature’s Sunshine’s stock price rose 137% during our first year of involvement with the organization.
